There is no 'one fits all' solution for dealing with a crisis; each one is different and depending on the nature of the crisis, a combination of factors will need to be assessed before a communication strategy is decided upon, such as the following:

Why has the crisis occurred?

What can be/is being done to prevent it happening again?

Is there a share price to protect?

What is the history of the company?

Who are the stakeholder groups – what is the priority for each?

What are the achievable outcomes?

Once a thorough review of the above has been carried out, our team of specialists will create a strategic communications plan using a combination of the following tactics, depending on your own internal resources and the nature of the crisis.